Opel refreshes logo and brand color

01.12.2020
Opel refreshes logo and brand color
The press service of the brand has published a new logo, corporate color and font of the company.
Following Volkswagen, BMW, Nissan and Toyota, another German brand, Opel, decided to rebrand. Under the auspices of the French PSA Group, he finally updated the logo, as well as introduced his own font and bright yellow color, which will now be associated with all his products.
Now the main emphasis in the company logo is the lightning, for which the rim around it has become thinner. In addition, the logo has lost its volume effect. The new corporate color of the company belonging to the PSA concern is yellow, which, according to Opel designers, symbolizes the era of electrification.
To emphasize the commitment to the digital age, Opel’s designers have abandoned the 3D emblem and made it 2D, focusing on a more visible and textured lightning bolt than ever before. The word Opel under the logo is written in the company’s own font – Opel Next, and the logo itself, as the company said, symbolizes “innovation and brand mobility.”
The new font, called “Opel Next”, is lighter, more energetic and modern. A partially new logo design was reportedly featured on the Opel GT X Experimental Concept. This concept served as the basis for the second-generation Mokka crossover, which just tried on the new style of Opel.
The new and main corporate color of the brand is yellow. Its bright hue is considered “more recognizable and memorable” and also demonstrates the electric future of Opel, which comes with each subsequent new product of the German company.
The first model with a “refreshed” logo was the restyled Opel Crossland crossover, the premiere of which was announced by Autonews of the Day in early December. Already in 2021, the novelty will appear in Europe, and then it will reach the Russian market, becoming the fourth Opel presented here after the Grandland X crossover, Zafira Life minivan and Vivaro van.
Source: archytele.com/ autotimesnews.com/ 1000logos.net/
 

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